Stabledash Live · Mar 3 · 49 min

Stabledash Live 3/3 - WisdomTree, Paxos Labs and Catalyst

With William Peck

Key takeaways

William Peck says USDT on Tron set out to beat USDT on Ethereum and was ahead by a large number within 2-3 years, driven by boots-on-the-ground work in emerging markets.
Peck says enterprise adoption of crypto has arrived almost ten years after he joined in 2017, and he expects institutional adoption to ramp up over the next two, three, five years.
Both Peck and Will Leatherman argue that as AI raises the floor for content, real conversations, taste and personality become the assets that set a brand apart.

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Summary

On Stabledash Live, Peck looked back on stablecoin growth in emerging markets, and he and Will Leatherman argued that in-person connection and taste matter more as AI floods the market with content.

William Peck, who joined WisdomTree from Paxos Labs, told Stabledash's livestream that USDT on Tron went from trailing USDT on Ethereum to overshadowing it 'by, like, a large number' within 2-3 years. He said the goal had been to do better than Ethereum, and that boots-on-the-ground adoption in emerging markets got it there.

Enterprise adoption arrives

Peck said he joined crypto in 2017 expecting enterprise adoption to come soon, and that 'it's almost ten years later. And it's finally here.' He said large institutions are trying either to issue their own stablecoin or to offer crypto on their platforms, and pointed to SoFi launching SoFi USD as one example.

He called the current moment 'maybe the best political climate for crypto' and expects institutional use of tokenization and cryptocurrencies to ramp up over the next two, three, five years. He added that reaching the rest of society will take some time, but said 'it's just a matter of time.'

“Conversations are a scarce asset... the one piece of content that AI will never be able to replace.”

Will Leatherman

WisdomTree's marketing approach

At WisdomTree, Peck said the marketing team is making more of an effort to be at the places its partners and customers will be. The firm uses AI for design and video, but he said he is 'very anti AI content writing' because it is 'very, very obvious' when someone has used it. He also said San Francisco hackathons are now mostly about AI, and he sees few crypto ones there.

Taste as a defensible asset

Will Leatherman, who says he has spent the last five years in crypto and fintech B2B marketing, said AI 'has just raised the floor for everyone', putting more pressure on both quality and volume. As that floor rises, he argued, quality, style and personality become 'such a defensible asset.' He called conversations 'a scarce asset' that AI cannot replace.

On research reports, Leatherman said their purpose is to aggregate data and prove a thesis. He advised narrowing reports to subjects a buyer cares about, and said the qualitative 'so what' is the most compelling part.

Stabledash plans

Stabledash, whose show is presented by Dfns, said it is hosting an open Stabledash morning run in San Francisco the morning before the Very Stable conference, in partnership with CAS. Leatherman invited founders to join its contributor program to co-create research or other content.

The episode linked two themes. Peck credits stablecoin growth on Tron to in-person work in emerging markets, and both guests now argue that in-person presence and real expertise are what still set a brand apart as AI makes content easier to produce.

CAS, Coinbase, Paxos Labs, and MoonPay come up most.

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