Stabledash Live · · 28 min

MoneyGram Launched a Stablecoin Card: How It Works and Why Colombia First

With Anthony Soohoo

Key takeaways

  • Moneygram has launched the MoneyGram Card, a stablecoin-backed card, in Colombia and has dropped all of its other cards.

  • Anthony Soohoo says Moneygram operates in 200 countries and territories with 20,000 corridors, 60 million active customers and 500,000 physical retail locations.

  • Anthony Soohoo says going digital makes the remittance business's economics better by a lot, not a little, because handling cash is expensive.

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Summary

CEO Anthony Soohoo says the 85-year-old remittance company has dropped all its other cards to build on stablecoins and act as a bridge between digital money and the real world.

Moneygram has launched the MoneyGram Card, a stablecoin-backed card, starting in Colombia. Chairman and CEO Anthony Soohoo says the 85-year-old company operates in 200 countries and territories with 20,000 corridors and 60 million active customers, and is now built around being "the bridge that connects digital money to the real world."

Betting on one card

Anthony Soohoo, who says he has been at Moneygram for about 22 months, describes his approach as asking what the company would look like if it started again tomorrow. He says the MoneyGram Card continues that work, and that the company has dropped all its other cards because "we believe in stablecoin that much."

The card sits inside the existing Moneygram app, with no separate ID or download required. Soohoo says the aim is that customers do not need to understand crypto to use a coin pegged to the US dollar.

“You really have to fall in love with the customer to work backwards. And if you feel like technology can help solve it, then you do that. If not, don't even touch it.”
Anthony Soohoo

Why Colombia first

Anthony Soohoo says Moneygram launched a stablecoin balance product in Colombia early last year. He adds that the country receives 22 times more remittances than it sends, and that FX volatility makes a dollar-pegged balance valuable to consumers. The ambition, he says, is to expand to many more places.

The partner stack

Anthony Soohoo says RAIN is the new card infrastructure partner, chosen for its focus on a seamless experience. Stellar powers the consumer wallet, M Zero handles smart contracts, Stripe helps with issuance and Fireblocks coordinates it all. He says the company's MGUSD stablecoin matters because digital currency is programmable.

Customer first

Anthony Soohoo says the company must "fall in love with the customer" and only use technology if it solves a problem. He compares the stablecoin moment to the early web and says the goal is financial inclusion for about 1.5 billion people.

Anthony Soohoo argues that Moneygram's physical network and its move to digital point the same way, toward cheaper and faster transfers. He expects the company to launch products over the next three to four years that people will feel they cannot live without.

Moneygram, Apple, Walmart, and Rain come up most.

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