Stabledash Live · · 28 min
KAST Is Becoming a Money App: Reserve Rewards, Business Accounts and What's Next
With
Raagulan Pathy
Key takeaways
KAST has built 70,000 to 80,000 followers on X organically, Pathy says, but he has told marketing to move toward Instagram and TikTok and stop talking about crypto.
The new Reserve account pays promotional rates of 8% for standard, 10% for premium and 12% for private customers, and a charge card style function is coming.
Pathy says KAST will probably triple revenue while keeping its workforce near the same size, using AI for efficiency.
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Summary
Founder Raagulan Pathy wants KAST to be a money app for everyday people, with crypto rails kept out of sight.
KAST has built what founder Raagulan Pathy describes as 70,000 to 80,000 organic followers on X and a few tens of thousands on Instagram. Speaking at Stabledash Live, he said the company is now moving its marketing to Instagram and TikTok and will soon stop showing its app or mentioning stablecoins and crypto.
From crypto app to money app
"Stablecoins are dead," Pathy said. He explained that people care about money, and that KAST wants to be "the money app." By his count, more than 50% of customers today are mainstream users, and he expects that share to reach 80 or 90%. He called crypto influencers "a little tapped out" and pointed to a campaign with Brazilian vlogger John Vlogs, who has about 30,000,000 followers.
Solana stays underneath. Pathy said KAST is still very close to Solana and moves most of its money on it, but "you don't need to know Solana is there." He praised crypto-native products such as Athena, while saying that going mainstream is what matters most for KAST.
“I'm gonna go out a limb and say, like, stablecoins are dead. What I mean by that is that people actually really care about money. It's just money.”
Raagulan PathySavings, credit and business
Reserve lets users move money from their standard account and earn rewards, and the promotional rate now runs to mid next year. KAST has hired a global head of credit and is adding a charge card style function: users can spend from Reserve and keep earning the interest if they repay before the tenth day of the next month. Self-custody has been released, with key export coming in a couple of weeks, and stock tokens will follow depending on region.
The company also launched a business account after seeing customers use the app for business spending. To make room for it, it stopped work on Outcast, a trading product. Pathy said KAST would not beat everyone at trading when users "can literally pick, like, 800 builder codes."
Lean team, cautious outlook
The host recalled a headcount of about 300 when they last spoke. Pathy said that if he rebuilt the company today, he would not need as many people. KAST is also building an in-app AI tool, codenamed Kim. On markets, he expects Bitcoin to push toward $90-100k and then fall back. He believes in the four-year cycle, which puts the next peak around 2029, and he said he is okay with a longer bear market because it lets builders build.
Pathy describes a company that is betting on mainstream users over a crypto audience: paying cash back in USD rather than tokens, adding savings and credit products, and planning to grow revenue without adding staff.
Athena, Avalanche, Dragonfly, and Rain come up most.
- People
- John Vlogs
- Lido
- Drew Rogers
- Raagulan Pathy
- Rob Haddock
- Zach Fowler
- Companies
- Athena
- Avalanche
- Dragonfly
- Rain
- KAST
- Nike stock token
- QED Investors
- Ethena Labs
- Visa Ventures


