Key takeaways
Jacob says 95% of users who set up Blink Cash once and use it never turn it off, across its earliest integrations.
He puts account-to-funding conversion on onchain consumer apps at 14%, against close to 40% in traditional fintech.
Blink Cash positions itself as a movement layer and redeposit solution for apps such as Crash Market and Hit One, not as a wallet or on-ramp.
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Summary
Jacob argues that deposit friction, not demand, is what holds back consumer onchain apps, and that a one-tap pull mechanism can fix it.
Blink Cash says its passkey-based stablecoin deposits keep users once they try them. Speaking on Stablededash Live, Jacob said that across the company's earliest integrations, 95% of users who set up Blink once and use it never turn it off, and people do not revert to deposit addresses.
The funding gap
Jacob describes the problem as funding, not sign-ups. He says only about 15 to 20% of people who create accounts on these apps end up funding them, and puts the figure across onchain consumer apps he knows at 14%, compared with close to 40% in traditional fintech.
He says bridging is handled by players such as Relay, but in-app deposits are still unsolved: users must leave the app, copy an address, build a transaction in their wallet and come back. "We think deposit addresses suck," he said, adding that WalletConnect is dead.
“You should be able to go on Twitter, read about hit one season two, click the link, and you're funded in ten seconds. You're playing in ten seconds.”
JacobA pull, not a push
Blink Cash has users authorize a passkey that can pull stablecoins from their wallet whenever they present it, so they can one-click deposit $100 without leaving the app. Jacob says the company stays self-custodial and never sits between a user and their funds. He compares the experience to Apple Pay, while urging customers to add their own Apple Pay integration to reach users who do not hold stablecoins.
Why redeposits matter
Jacob says apps usually do 10x their deposit volume in trading, so a dollar deposited becomes $10 in trading volume, and he asks what it would mean for an app if Blink could triple its deposit volume. He targets apps where users lose a trade and want to try again, calling Blink Cash a redeposit solution for Crash Market and Hit One. Blink will be a launch partner for Hit One season two.
About two months ago the company ran a deposit-to-win experience, giving people who deposited a dollar a couple of Megapot tickets.
Many apps, and rules
Jacob rejects the everything-app thesis and expects people to have 20 financial apps on their home screen if movement between apps is solved. He also says regulation is coming, that a 12 year old should not be able to lose money on an app, and that Blink is preparing for iGaming-style controls.
Jacob frames Blink Cash narrowly: "a conversion tool in service of these apps," similar to Apple Pay. His goal is that a user can click a link on Twitter and be funded and playing in ten seconds.
Blink Labs, Apple, Crash Market, and Megapod come up most.
- People
- Drew Rogers
- Jacob
- Patrick
- Zach Fowler
- Zach Hughes
- Companies
- Blink Labs
- Apple
- Crash Market
- Megapod
- Polymarket
- Coinbase
- HitOne
- Privy
- WalletConnect
- Robinhood
- Aave
- Athena
- Euphoria
- Hyperliquid
- LayerZero
- MogBet
- Phantom
- Relay
- Roblox
- Stripe
- Epic Games
- Meta
- Phantom Org
